The Great Viral Marketing Debate: Duncan Watts vs. Malcolm Gladwell
The great Influential Theory debate. There are two main schools of thought led by Duncan Watts & Malcolm Gladwell. I recommend reading this Fast Company article "Is the Tipping Point Toast" (http://www.fastcompany.com/641124/tipping-point-toast)
What is needed in order to spark up a viral campaign? Influential people or people who are easily influenced? Or is a powerful meme always enough?