The Great Viral Marketing Debate: Duncan Watts vs. Malcolm Gladwell

The great Influential Theory debate. There are two main schools of thought led by Duncan Watts & Malcolm Gladwell. I recommend reading this Fast Company article "Is the Tipping Point Toast" (

What is needed in order to spark up a viral campaign? Influential people or people who are easily influenced? Or is a powerful meme always enough?

#viralmarketingexpert #influentialtheory #duncanwatts #malcolmgladwell #viralcampaign #שיווקויראלי #מומחהלשיווקויראלי #קמפייןויראלי

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