The Great Viral Marketing Debate: Duncan Watts vs. Malcolm Gladwell

The great Influential Theory debate. There are two main schools of thought led by Duncan Watts & Malcolm Gladwell. I recommend reading this Fast Company article "Is the Tipping Point Toast" (http://www.fastcompany.com/641124/tipping-point-toast)

What is needed in order to spark up a viral campaign? Influential people or people who are easily influenced? Or is a powerful meme always enough?

#viralmarketingexpert #influentialtheory #duncanwatts #malcolmgladwell #viralcampaign #שיווקויראלי #מומחהלשיווקויראלי #קמפייןויראלי

Featured Posts
Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic