The Great Viral Marketing Debate: Duncan Watts vs. Malcolm Gladwell

January 20, 2015

The great Influential Theory debate.  There are two main schools of thought led by Duncan Watts & Malcolm Gladwell.  I recommend reading this Fast Company article "Is the Tipping Point Toast" (


What is needed in order to spark up a viral campaign?  Influential people or people who are easily influenced?  Or is a powerful meme always enough?


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Which comes first? Copy, design or branding?

October 12, 2015

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