May 30, 2017

You are all welcome to join me in my workshop on copywriting tips and tricks. We'll cover all the basics, from all the branding principles to final copy. Hope to see you there!

Register or get more details:

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October 12, 2015

I meet a lot of new clients with this dilemma: which comes first, the design of my new website, new copy for my site, or “branding” (whatever that is).



January 20, 2015

The great Influential Theory debate.  There are two main schools of thought led by Duncan Watts & Malcolm Gladwell.  I recommend reading this Fast Company article "Is the Tipping Point Toast" (

What is need...

November 29, 2014

TheNextWeb on how to write effective content - 13 trivial yet crucial tips.


May 1, 2013

אמר מעניין בפורבס על קופירייטינג וחמש חוקים שחובה לדעת


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Which comes first? Copy, design or branding?

October 12, 2015

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